Last March a steamy paperback published by Harper Perennial wasn't getting much traction in the mainstream press. Juvenile. Sexist. Offensive. So the publisher paid $10,000 to produce three risqu� videos and put them on Youtube, where it spread to Myspace. Two weeks later the book was in its third printing with over one million verified views online. Publisher are paying attention. Advertisers are paying attention. Viral marketing like this turns traditional advertising and publishing on its ear. Educators should be paying attention too.
Author: wally metts
Wally Metts is the daysman. He is a professor of English and communication at Spring Arbor University and co-pastors Falling Waters Bible Church. The father of four adult children, he and his wife Katie raise barn cats on 20 acres in Horton, Michigan. His grandchildren call him Santa.
A Christmas Baby
A first child, a young couple, a strange town, an unsupportive family. The Christmas story is the story of ordinary people caught up in extraordinary events, the fulfillment of an ancient promise predestined to sweep away our sins in the overwhelming flood of God's grace.
It’s a baby
I'm sure I will eventually think deep thoughts about the honor of being a grandparent, but for now I'm just excited. The Lord is gracious. We all get a baby for Christmas. Again.
Why we celebrate St. Nicholas Eve
Sure, Santa is a modern commercial icon. But it helps to remember that the original version was a real pastor who some 1700 years later is remembered for his kindness to children and strangers
Night Train
The paired butterflies are already yellow with August Over the grass in the West garden., From The River Merchant's Wife Translated by Ezra Pound Past midnight, past city lights, past country fires, the train to Xi'an snakes haltingly through deep tunnels past terraced fields and ancient bridges. I imagine you, waiting, in a smooth silk… Continue reading Night Train
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