We’re having an open house for our son Pilgrim’s graduation and the concept is a tea party. We have an Indian, British and Oriental tea room inside, with southern sweet tea and bar-b-que on the front porch, South American maté in the garage and a bubble tea bar in the quanset hut. The whole thing [...]
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Archive | June, 2007
Rethinking the curriculum
June 12, 2007
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Last March a steamy paperback published by Harper Perennial wasn’t getting much traction in the mainstream press. Juvenile. Sexist. Offensive. So the publisher paid $10,000 to produce three risqu� videos and put them on Youtube, where it spread to Myspace. Two weeks later the book was in its third printing with over one million verified views online.
Publisher are paying attention. Advertisers are paying attention. Viral marketing like this turns traditional advertising and publishing on its ear. Educators should be paying attention too.
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