Last March a steamy paperback published by Harper Perennial wasn't getting much traction in the mainstream press. Juvenile. Sexist. Offensive. So the publisher paid $10,000 to produce three risqu� videos and put them on Youtube, where it spread to Myspace. Two weeks later the book was in its third printing with over one million verified views online. Publisher are paying attention. Advertisers are paying attention. Viral marketing like this turns traditional advertising and publishing on its ear. Educators should be paying attention too.
Category: communication
Defining reality
The world we live in is mostly in our head, and language frames not only how we perceive things but what we are able to perceive.
On blogging
A good blog is by a knowledgeable person who writes about a specific subject—unless they think of something else they want to write about. But it is the reader—not an editor—who gets to decide if the author knows what they are talking about
the daysman 